Pub talk

As we said it our meeting yesterday, pubs are a seen as a part of everyday British life. As we have seen in soaps such as Eastenders and Coronation Street, the pub, is where everyone meets to socialise and catch up with one another. Although some local pubs are still the same, the function of a pub and who it targets as the customer has changed considerably. This can be due to a number of different factors such as geographical location, class, gender etc.

In New Cross, there are a variety of different pubs which can be arguably said to draw in different consumers. As we were saying yesterday, depending on what pub or bar we went to our drink order may change. But why is this the case? The atmosphere and the people who go to that pub may influence what we order. If i was going for a couple of drinks on a first date, for example, I may order a glass a wine, where in comparison if I was going for a night out, I may order tequila.

As a group, we thought it would be interesting to interview and video customers in different pubs, and see why they chose to order a particular drink, in that particular bar. By doing this we can see if their is any correlation between the type of people that go to certain pub and whether they are conscious of their decision to do so.